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BetVictor becomes Authorised Betting Partner of British Racing

BetVictor and British Racing have today announced a partnership which will see the gaming company become an Authorised Betting Partner (ABP).

Under the three-year deal, BetVictor will make a voluntary contribution to racing based on its profits from the sport from UK customers.

BetVictor, one of Europe’s leading online gaming companies, has long enjoyed a close and successful relationship with British horseracing and the partnership will help ensure the long term future of British horseracing. The agreement will benefit the thousands who work in the industry, the racegoer and those who just like to watch and place a bet on the sport.  

Andreas Meinrad CEO of BetVictor said:

“We are proud to announce that we are an Authorised Betting Partner of British horseracing. BetVictor has a rich heritage in the sport, and we want to play our part in ensuring the long term growth, sustainability and success of British horseracing.

We feel we would be doing our customers a disservice by not getting behind this initiative and believe it will resonate with customers of other companies who choose not to sign up. These are exciting times for both British horseracing and BetVictor and we are looking forward to a close, long and successful partnership.”

Nick Rust Chief Executive of the British Horseracing Authority, added:

“We are delighted that BetVictor has chosen to become an Authorised Betting Partner and that they recognize the benefits of a three-year deal with British Racing. We look forward to working with them to grow their racing business, and to seeing their name on British racecourses.”

For further information, please contact Nick Braund at PHA Media on 0207 0251 365 / nick@pha-media.com

About BetVictor:

Established in 1946, Gibraltar-based BetVictor is one of Europe’s leading online gaming companies. The company has recently added to its strong sporting heritage by developing a reputation as a technological innovator within the betting and gaming industry. In August 2015, the leading independent odds comparison website Oddschecker confirmed BetVictor as the bookmaker offering the best odds most often on the major European football leagues for the fifth successive year.

In May 2014, Michael Tabor, who had previously been a major shareholder in the business, acquired sole-ownership of BetVictor.

About ABP

The British Horseracing Authority, the Racecourse Association and the Horsemen’s Group launched the ABP policy on the 20th October 2015 with the intention of recognizing offshore betting operators who commit an agreed rate of contribution to British Racing from their profits on the sport. 

The range of advantages associated with being an Authorised Betting Partner includes, but is not limited to, use of a kitemark and promotional benefits as part of a marketing campaign to be rolled out across the sport; the opportunity to negotiate preferential commercial arrangements with participating racecourses, for example, relating to access to sponsorship opportunities; wifi provision and wider promotion.

The purpose of this voluntary scheme is to address the reduction in the income the sport receives from the Horserace Betting Levy as a result of the shift towards remote and offshore betting, which is not captured by the current legal framework.